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Game Analytics

Course Overview: Game Analytics

This webinar gives an overview of the Game Analytics courses and is useful if you are considering taking any of these courses and would like to learn more about what is covered.

Single Session
1 hr Seminar

 

Next Course:     
​
Monthly

What You'll Learn

The Gaming Industry: A brief history of the gaming industry. The main motivation of today’s video and mobile games.


Analysis Frameworks: What are analysis frameworks. How are analysis frameworks used in gaming. Framework examples used in mobile gaming including registration and game launch. 


Metrics & KPIs: An overview of common game metrics looking at acquisition, engagement, retention and monetization. 


Player Engagement: What is player engagement. Why it is critical for a successful game title. How we measure player engagement effectively.  


Player Groups & Relationships: Why segmentation is important in gaming. Example segments common in mobile gaming. Motivation and compilation loops. How we discover player segments through data analysis. 


Economies & Monetization: An overview of game economy components. How economies are designed. How economies work with compulsion loops. Example game economy analysis and how it relates to monetization. 


Capstone Project: What is a capstone project. Why a capstone project is a key part of Extent Insights’ learning path. How a capstone project can help you build a game analytics portfolio. 


Career Development: Skills a game analyst needs. Game analyst learning path at Extent Insights. How professional development can help you in your career.

Success strategies

Course Overview: Game Analytics

This webinar gives an overview of the Game Analytics courses and is useful if you are considering taking any of these courses and would like to learn more about what is covered.

Single Session
1 hr Seminar

Next Course:

Monthly

This Course Includes

  • 1.5-hour Live Webinar With Instructor

  • A Downloadable Slide Presentation

  • Questions & Answers In Live Webinar Session

Course Content

1. Introduction

  • About Your Instructor

  • Instructor Experience

  • Extent Insights Introduction

  • Overview Of Webinar


6. Metrics & KPIs

  • Common Game Metrics

  • Top Game Metrics: Acquisition

  • Top Game Metrics: Engagement

  • Top Game Metrics: Retention

  • Top Game Metrics: Monetization

2. The Gaming Industry

  • Gaming Industry History

  • Think Of Video Games Like The Mall

7. Economies & Monetization

  • Game Economy Components

  • The Purpose Of An Economy

  • Economy Analysis

  • Monetization

3. Analysis Frameworks

  • What Is An Analysis Framework?

  • Registration Funnel

  • Acquisition, Engagement, Retention, Monetization (AERM)

  • Game Launch


8. Capstone Project: 

  • What Is A Capstone Project?

  • Building An Analytics Portfolio


4. Player Engagement

  • What Is Player Engagement?

  • Why Is Player Engagement Important?

  • How To Measure Player Engagement

9. Professional Development

  • Game Analytics Learning Path

  • Extent Insights Course Structure

  • Modular Learning

  • Every Class Earns A Digital Certificate


5. Player Groups & Relationships

  • Why Is Segmentation Important?

  • Example: Mobile Game Segments

  • Compulsion & Game Loops

  • How Do We Discover Groups?

10. Questions & Answers


Requirements

  • This informational webinar is designed to help you understand the structure and content of the Game Analysis courses. 

  • No prior experience with gaming or data analysis is required for this webinar. 

Description

This informational webinar gives an overview of the game analytics courses offered by Extent Insights. You’ll learn more about analytical frameworks and how aspects of game design, such as registration, economies and monetization, can be improved using data.


In addition, you’ll learn about some of the most important metrics and KPIs used in gaming and how these can be used to target specific segments or groups of players to increase overall game performance.


Finally, you’ll learn more about how Extent Insights builds capstone projects into each course so learners can build out their own game analytics portfolio and increase the chances of establishing successful careers in game analytics. 


The last part of this webinar will be a questions and answers session for anything related to the gaming industry, game analytics, or both, which will give you a unique opportunity to engage in discussion with the instructor and other webinar attendees.


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